AI SEO tools for small business: 3 free options to start with

Google and Microsoft offer useful AI features for understanding search traffic and visitor behavior. Here is what they can help you fix, where access is limited, and what a paid tool would need to add. For a small business with an existing website, I’d start with Google Search Console to find which pages are getting attention in Google. Its AI reporting feature has limited access, but the underlying data is free. Add Microsoft Clarity when visitors arrive but fail to enquire or buy: its AI summaries help you review what happened on the site.