Retail spends more on AI and getting less back

New research across 300 consumer industry executives reveals a striking paradox: retail companies outspend nonretail peers on commercial AI, yet expect significantly lower returns. We recently surveyed more than 300 consumer industry executives, managers, and specialists on how their companies are applying AI to commercial functions, with a sample split nearly evenly between retail and nonretail industries. What we found was striking. Not because of what companies are doing, but because of what they openly admit they’re not doing.