No discount survives an AI that can’t see it

Loyalty benefits used to show up at checkout: a card swiped, a code entered, a discount applied after the decision was already made. That moment is moving earlier, into the conversation where an artificial intelligence agent is still deciding where to buy.
Synchrony announced an enterprise collaboration with OpenAI on Aug. 17 to power what the companies call “the next era of agentic commerce,” with plans to launch a ChatGPT plugin that lets shoppers browse promotional financing and partner offers from the Synchrony Marketplace directly inside a ChatGPT conversation.