How Amazon Prime Day sales impact online merchants

Take a look at regional differences in merchant sales and consumer behaviour during Amazon Prime Day. You might think Prime Day sales, held over July 8-11 this year, would only impact the revenue flows for Amazon. But data analysis from Checkout.com shows knock-on effects on sales for other online businesses over this same period, too. In fact, we recorded a 9% spike in revenue on the first day of Amazon Prime for merchants in certain lines of business compared with the same date the month prior. Clearly, consumers are primed to buy online during this time.