Getting cited by ChatGPT doesn’t mean people are seeing your brand

AI visibility is a topic-level game. Winning a single prompt doesn’t automatically make you the brand ChatGPT connects with a category. This study asks the next question: once you’ve built that kind of authority in one category, does it carry over into related ones? If your brand becomes a common answer in “small business banking,” does that make it more likely to show up in “business credit cards” or “small business loans”?

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