Once goods move across borders, logistics is only part of the challenge

The launch of Amazon Supply Chain Services reflects a broader shift in retail logistics. More retailers are moving away from fragmented arrangements and toward shared platforms that coordinate freight, warehousing, fulfilment and delivery at scale.
For retailers, the platform approach is attractive because it can simplify fragmented fulfilment networks, meet rising delivery expectations, and support international demand. As more brands expand into new marketplaces and direct-to-consumer channels, these platforms are becoming the infrastructure behind cross-border retail growth.