Most consumers would use GenAI as shopping assistant

More than 70% of consumers would use GenAI for holiday shopping and the number is much higher (85%) when it comes to Gen Z and millennial shoppers. Those are top findings from a Coveo holiday report, “Shoppers Say Yes to GenAI This Holiday Season,” which polled 6,000 U.S., U.K., Australia and New Zealand adult consumers.
The survey, conducted in partnership with Arlington Research, reveals a potential disconnect between consumers’ readiness for AI-powered shopping assistance and the slower pace of adoption among retailers, according to a press release.