What 14,473 festive shoppers told us about global shopping habits

We surveyed thousands of festive shoppers from 18 countries to better understand how people are discovering products, weighing purchase decisions and how they move from browsing to buying. Every festive season, marketers face the same core questions: where do shoppers discover, compare and decide? How do they progress from “I need ideas” to “I’m ready to buy”?
This year, the answers are shifting. Social commerce is accelerating. AI is changing how shoppers search. Creators have become trusted shopping advisors. The habits that seemed settled a year ago look different now.