AI users cut the clutter: What keeps them coming back

Picture two consumers researching the same new laptop. One types a few words into a search box and reads the AI summary above the links. The other opens a standalone AI platform, explains the budget and tradeoffs, then refines the answer through follow-up questions. The first experience is closer to what the average consumer wants. The second looks more like the power user, who turns to AI more often and for harder decisions.