How reviews can help retailers win this year’s festive season

Kate Delaney, VP Marketing at Trustpilot, explains how reviews can act as a “early-warning system” for operational blindspots that, if left untackled, can prevent retailers from getting the most out of peak season.
Many retailers are launching earlier than ever for peak season, with this August seeing both John Lewis and Liberty London open pre-orders for their 2026 Beauty Advent Calendar. While most retailers have been honing their strategy for months, this move could be a sign that peak season has truly begun.