Using AI to modernize CX in retail

Retailers that embrace AI-powered customer experience management today are putting themselves on the front foot to be best-placed to thrive tomorrow. The retail sector is at a crossroads. At a time when products and prices can often be easily matched, it is increasingly the customer experience that sets brands apart.
Research has shown that companies that prioritize customer experience see revenues typically grow 4% to 8% above competitors. Whether browsing in-store or online, modern consumers are increasingly demanding seamless, personalized retail experiences — not just transactions — at every touch point. To remain competitive, and build both customer loyalty and revenue, retailers must deliver an exceptional customer experience, and that means tailored, data-driven insights and proactive action when things go wrong. And that’s where AI is offering some serious potential for retailers.