The impact of free shipping

As consumers gain access to new technologies like click and collect, grocery delivery apps, and Amazon Prime, their perception of retail shifts drastically. For instance, you can have online orders available for pickup in-store or have brick-and-mortar purchases delivered to your front door. Increasingly, as the division between online and brick-and-mortar is lifted, customers tend to have similar expectations of their shopping experience. Namely, shipping is increasingly expected to be free.  Read more…