How to use customer segmentations to fuel PR messaging

In the not so distant past, marketers and PR pros relied on generic demographics such as “women over 50” or “men aged 35-50” to reach consumers. More nuanced customer segmentations, however, narrow the focus to high-potential groups with unique attitudes and behaviors in order to guide product development and communications and create effective PR messaging. The best customer segmentations can help create impactful PR messaging. Here are 3 companies that did it right — and 3 examples you can learn from. Read more…