Why influencer marketing is here to stay

The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is. Influencers have the ability to connect personally and develop more committed followings than all but the savviest of brands. Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s fast becoming a marketing mainstay, and agencies, brands, platforms, and influencers are all busy shaping the industry for a bright future. Read more…