Yes, Gen Z knows exactly how powerful it is

A new Viacom study shows how today’s global youth are embracing their collective power, and what brands can do about it. Anyone who has seen an Instagram post go viral or a YouTube video rack up millions of views understands the enormous collective power of Generation Z. But a new study from Viacom Velocity and Viacom Global Consumer Insights shows just how much today’s youth embrace their abilities to evoke change in the media world and beyond. Read more…