To reach Gen Z, it’s time to think beyond digital

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. The generation raised on the internet and social media. The true digital natives. Nearly 100% own a smartphone and they spend over four hours a day online. These are all statements that have been applied to members of Gen Z—loosely, those born between 1995 and 2010. Read more…