Quickly capture users’ attention with multiple images, videos, or a combination of both

In 2012, Google introduced a new expandable ad format.

Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop.

Just a few months later, the ad unit became available to all Google advertisers. No, this is not physical printing, still in use nowadays. Think of laser engraving for example. Stylish, in demand for gadgets distributed during events to promote specific brands or products.

There are many brands of software on the market that will allow to design in 8-bit grayscale. Some of them include: Adobe Illustrator and Photoshop. More advanced software includes: ArtCAM and Cimigrafi and are recommended by leaders such as Kern Laser Systems. The laser engraver will engrave all of the files at once and save you time. But let’s go back to digital ads.

Over the last five years, these rich media ads — known as Lightbox ads — have developed into the perfect solution for any advertiser executing a branding campaign or seeking customer engagement.

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