How to pick the best platform for your influencer campaign

Though many think of YouTube and Instagram as the only options, Twitter and TikTok are giving the former a quite literal run for their money. Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the social platforms—marketers are finding that the water is welcoming if they understand how influencers treat each platform. Read more…