More consumers willing to share data when there’s transparency

New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital banner advertisements and as digital advertising has given rise to unprecedented amounts of first party data, Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, which surveyed over 8,000 consumers globally, offers greater insight into how brands are creating paths to success with digital advertising campaigns. Read more…