Holiday creep is on, but many shoppers hold out for online deals

With each passing year, it seems the holiday shopping season creeps up earlier and earlier. This year is no exception. But in an interesting twist, many U.S. consumers intend to hold out on spending big online until later in the season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals. Profitero surveyed 1,000 U.S. consumers in September 2019 to get a read on this year’s holiday shopping plans online. Here’s what we found, and what it means for brands as they plan for and tweak their online strategies. Read more…