TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites.
The company said the roll-out of these two features are part of its usual “experimentation” to improve the app experience for users. Though, this particular experimentation could significantly change how lucrative influencers find TikTok. Read more…