How to be prepared the next time Google changes its algorithm

When Google changes its algorithm, it can be quite a shock for brands who see a massive drop in traffic. A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know what hit them even as the ground beneath their feet is shaking. Read more…