How to succeed with email marketing

In 2019, the primacy of digital marketing for businesses across all sizes and industries seems irrefutable. Connecting with customers via online web pages, email funnels and social media are mediums that continue to swell year after year. But there is a problem. According to data from Return Path, the rates of emails landing in spam or promotional folders is continuing to rise steadily. More and more marketers are fighting for customer attention using newsletters, sales funnels and automations. As these messages become more automated and high frequency, they become less resonant with their target audiences, and inbox filters subjugate them to low priority folders. So in this modern digital age, how do you do things differently? How do you cut through the noise? Read more…