P&G’s strategy on promoting diversity and navigating consumer data

P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference. In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.
That mentality drove its recent campaign for Tide, which featured integrations with Sunday Night Football, The Voice and other NBC properties. Bud Light even created an ad playing off the “Laundry Night” theme without mentioning Tide. Read more…