Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise brands, when asked if companies should be moving to multi-touch attribution (MTA). Read more…