Goodbye funnel, hello flywheel: How to build the new Customer Experience

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX) into a more human experience with meaningful customer touchpoints that drive higher engagement and deeper loyalty.
What is powering this new CX? The CX flywheel. Read more…