How to calculate your average basket?

The ultimate objective of any e-commerce business is to drive revenue, and e-commerce merchants come up with new strategies and ideas every now and then to scale-up their revenue graph.
One of the finest & most fruitful ways to increase the profit margin of your e-commerce store is to induce customers to spend more than what they usually spend. In e-commerce terms, it would mean to increase the average order value. Read more…