2022 has been a year packed full of highs and lows – and the digital landscape is no less turbulent.
The virtual experience has come into its own in the past 12 months, with lockdown powering up spontaneous acts of solidarity and protest with their own momentum.
The digital market is forever changing as more people find themselves on the internet and the demand for technology grows.
Consumers expect a lot from online businesses, and user experience plays a big part in whether or not we purchase a service or product.
Against this highly-charged backdrop, brands can no longer lurk generically on the sidelines of social debate. Instead, they need to find ways to be part of them, opening up digital marketing experiences that are more personal and purpose-driven than ever before.