How brands can use omnichannel to move beyond single-tactic strategies

how brands can use omnichannel to move beyond single tactic strategies | How brands can use omnichannel to move beyond single-tactic strategiesDuring Path to Purchase’s Virtual Expo, Quotient CEO and founder, Steven Boal, teamed up with Mark Williamson, VP and Head of Media Partnerships from Peapod Digital Labs (an Ahold Delhaize USA Company) to discuss “Omnichannel Marketing in the COVID Age: Using Shopper Data to Connect CPGs, Retailers and Consumers.” During their session, the message was clear: the time for single-tactic planning is over. Omnichannel marketing is the future of grocery retail.  Read more…

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