3 Essential luxury strategies for 2021

3 essential luxury strategies for 2021 | 3 Essential luxury strategies for 2021 2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. 12 to 15 percent of the luxury purchases are already being made by Gen Zers in China. And, by 2030, Gen Z will account for the majority of luxury purchases — not only in China but all over the world.
Gen Zers view luxury brands much differently than previous generations by expecting them to have a purpose and a political position, which is fundamentally opposed to traditional corporate branding strategies that avoid polarizing stances at all costs. Read more…

Share this content
Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

[wp-rss-aggregator template="widget"]

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

[wp-rss-aggregator template="widget"]

Latest Retail and eCommerce News / Insights