How to use live chat data to drive new content marketing ideas

Usually considered the domain of customer service professionals, live chat has big potential for content marketers. Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork.
Why are prospects quickly bouncing from the home page? Why do they keep adding to basket but never converting? Why do they keep downloading that one super popular e-book, but clicks from its subsequent email campaign are low? Read more…