Resiliency in the beauty industry post-COVID and beyond

It’s been some time since The World Health Organization officially declared COVID-19 a pandemic.

A worldwide quarantine followed, bringing the economy to a near standstill and shutting down all non-essential businesses to slow the spread.

No longer having the luxury of a quick run to the store, people now focus online on their shopping experiences. Beauty and wellness retailers weren’t seen as essentials to be kept open, but the truth is, they’re the most essential of the non-necessities. Tapping into our human need for esteem, beauty is more than just presenting a pretty face; it is inextricably tied to our psychological wellness and needs.

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