How 3 new Instagram shopping tools could help marketers boost sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform.
But, while Instagram has been a great place for brands to engage target audiences, it hasn’t always been easy for those companies to turn their followers into customers. Read more…