Why consumers are far more willing to subscribe than make a purchase

Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economy’s rapid growth in recent years and even big tech players like Apple considering subscription models for its entertainment services, the availability of subscription offerings clearly isn’t showing signs of slowing down any time soon. Read more…