Belgium’s digital industry unites to discuss analytics cookies

Digital Marketing Agency Belgium

On 7 January, Belgian sector organizations ACC, BAM, Cube, Feweb, SafeShops.be, UBA and UMA (representing digital marketing agencies in Belgium, advertisers, web builders and webshops) met with Belgium’s DPA to convey their concerns about how prior explicit consent must be requested for the use of analytics cookies in online environments today.

Cookies are small text sent to your browser by a website you visit. They help that website remember information about your visit, making it easier to revisit the website and make the site more useful to you.

The sector organizations, which together represent the broad spectrum of the Belgian online world, did so based on an extensively substantiated position paper written by Sirius Legal.

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