Why Madison Reed launched a new product in a pandemic

The company’s online business “exploded” as the coronavirus hit the U.S., but its men’s line had already been in the works for months. Madison Reed could have delayed launching its men’s product line. The company’s online business “exploded” as the pandemic hit, according to CEO and founder Amy Errett, likely because customers were eager to switch their hair color routines to a subscription-based DIY program while salons were shuttered.  Read more…