Inside Levi’s new ‘NextGen’ retail store

Store and curbside pick-ups, line-queuing tools, in-store personal shopping appointments and contactless returns: welcome to the new Levi’s experiential store. After piloting the concept in Europe and Asia, Levi’s is bringing it to North America this week, as part of its retail shift to direct-to-consumer and away from wholesale.
Direct-to-consumer “lets us deepen our direct relationship with the consumer. [The new store] lets us show the consumer the full expression of the brand, and all the premium products that the brand can bring”, says Marc Rosen, executive vice president and president of Levi Strauss Americas.  Read more…