Rethinking the customer experience in a world of social distancing

Due to COVID-19, the retail customer experience is undergoing a complete makeover. Here’s where brands should focus as they wisely revamp their experiences to reflect what consumers value most today and may seek in a post-pandemic world. Social distancing was a virtually unknown expression until recently. Today it’s a critical prevention strategy for people around the globe. As social distancing becomes a more embedded cultural norm and as consumers seek ensured hygiene, health, security and trust, how retailers and brands amend their customer experiences today will have implications on future loyalty-building and growth efforts. Read more…