TikTokers see big beauty potential – if there’s no ban

With a new beauty line, 19-year-old TikTok influencer Addison Rae is helping to usher in a new generation of influencers-turned-founders pushing a more genuine and transparent approach. With 52 million followers on the viral video app and nearly 30 million more across Instagram, YouTube and Twitter, Rae is targeting a Gen Z audience for her brand, Item Beauty, created with beauty incubator Madeby Collective. Read more…