The power of Facebook groups: Tips for strengthening your business

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. Read more…