Will the West catch up with China’s social commerce?

Last December, when Instagram revealed a recent update to emphasize its Shopping and Reel features, it was met with outrage across Western social media, with the leading beauty influencer James Charles stating that the platform was pushing “features that literally no one is asking for.” Despite Instagram being an #ad money-making machine for brands, Western consumers continue to view social media primarily as a creative outlet rather than a commercial one. Read more…