What to expect from holiday shopping, according to McKinsey consumer insights

In early March, before COVID-19 was declared a pandemic, a small team at McKinsey started doing consumer research. “We knew our clients would need to understand how their customers were doing during this crisis,“ recalls Kelsey Robinson, a partner in our Marketing & Sales and Retail Practices. “We ran the first survey on a Friday in the U.S. with 1,300 people, asking about their health, financial situations, sense of optimism, worries, plans for household spending.” Read more…