Fewer returns by personalizing the customer experience

Returns are often inevitable, especially within the fashion industry. It cost retailers money and the customers time. Returns are part of online shopping, but a reduction of 10% is certainly feasible. The answer is better customer guidance, says Emerce.
Due to the COVID-19 outbreak, the number of online orders and returns has increased significantly. With the holidays approaching, PostNL also expects an increase of 60 to 70% in the number of parcels compared to last year, which means another boost for the number of returns. Although online shopping and returns go hand in hand, you can reduce the number of returns by up to 10%. Namely by guiding the customer on a personal level in his search for a suitable product. Read more…