The power of online reviews

Online reviews’ power in helping retailers learn what does and doesn’t work about their proposition naturally became a talking point. As well as being crucial for retailers in gaining quick, real-time feedback, they also act as a barometer for customers investigating the market ahead of making a purchase. Highlighting their importance, Ollie Marshall, managing director of the reincarnated consumer electronics retailer Maplin, said he was keen to establish the right role for reviews on the company’s website in the wake of the pandemic. Read more…