Have you ever suffered from buyer’s remorse? You’re not alone.
A recent survey shows that only 5% of people have never felt guilty about impulsively buying something.
That means the majority of us, at some point in our lives, have regretted a purchase. But today’s consumers aren’t necessarily only to blame for impulse buys.
After all, we’re constantly bombarded with advertisements and marketing tactics tailored to get us to spend more money.
As consumers become aware of specific marketing tactics like limited offers and triggers via QR codes, retailers must switch up their game to remain effective.
Influencer marketing is a relatively recent phenomenon when brands partner with vloggers or social media influencers to endorse a product. And these partnerships tend to work—a recent survey revealed that 40% of people have purchased something based on an influencer’s recommendation.
But how long will influencer marketing—or any of these tactics—stay effective? Some of the more subtle pricing tactics might stay relevant for longer, but it’s unlikely that all of these tricks will stand the test of time.