The new shopper normal

Looking at the occurrence of infections worldwide and the measures taken by governments in different countries to prevent and protect the population, Nielsen identified three distinct timelines for global market regeneration. This framework describes what lifestyle and consumer behaviors will look like in each of the three scenarios. It is obvious that the length of the lockdown has an influence on the overall economic development, the financial situation of the individual, the labour market, social life and the consumer climate.   Read more…