Nielsen data shows how consumers around globe have begun behaving alike

nielsen data shows how consumers around globe have begun behaving alike | Nielsen data shows how consumers around globe have begun behaving alike As people recalibrate against what’s in their wallet, they’ll recalibrate what goes into their shopping carts. Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits and shares the macro trends permanently shaping the marketplace. Read more…

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