4 eCommerce fraud prevention tips to protect your brand

4 ecommerce fraud prevention tips to protect your brand | 4 eCommerce fraud prevention tips to protect your brand In the days of brick and mortar, retailers had plenty of opportunities to build their brand by providing consumers the ultimate shopping experience, from impressive showrooms to in-person customer service. Today, with 87% of American adults making at least one online purchase a month, the rules of the game have changed. Brand reputation is no longer based on the in-store experience, but rather on a smooth and easy one online. Read more…

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