The influencer industry promises change

Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity problems. With a large number of beauty brands participating in the “Pull Up for Change” campaign to reveal their corporate diversity numbers, many are including influencer diversity in their paths forward. Read more…