How to use TikTok in your marketing strategy

TikTok is a social media sensation that marketers can no longer ignore. While the platform is most popular among millennials and Generation Z demographics, it’s becoming the sought-after content destination for influencers, celebrities and even politicians. TikTok boasts over 2 billion downloads from the Apple and Google app stores and has approximately 10.25 million daily active users worldwide. It is also one of the fastest-growing social media platforms in the U.S. Read more…